Sales

How Distributors are Scoring Travel Market Sales Despite International Tourism Slowdown

Strategy

Shifting travel patterns (including a rise in domestic tourism) are prompting promo com...

Counselor State of the Industry 2025: Buyer Preferences

Strategy

Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the ...

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Sticky Clients, Repeat Sales: Why Company Stores Have Become a Must-Have

E-commerce branded merch stores have taken...

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Testing New Sponsored By

Testing

#Counselor70: Pick Your Favorite Cover from the 2000s

News

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

New Year, New Sales Opportunities: Lucrative Q1 Client Requests

Web Exclusive

Hit the ground running in 2024  by shoring up orders for these  surefire...

Big Markets 2023: Finance

Web Exclusive

Branded products convey steadfastness during unsettled times.

Big Markets 2023: Construction

Web Exclusive

Despite economic headwinds, the outlook is good for an industry building a stronger fu...

Big Markets 2023: Healthcare

Merch-driven retention initiatives power p...

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SOI 2022: Ups and Downs for Top Markets

The wild swings that came with the pandemi...

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SOI 2022: ‘It Feels Like Everybody Is Buying’

Good news: clients are very eager to spend...

UAT How To Top Story

how to article also a top story

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Eye on the Healthcare Market (1)

This top sector for promo sales has been l...

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Eye on the Healthcare Market

This top sector for promo sales has been l...

The Future of Financing Part Test

Advantages

As technology changes lending trends, businesses will have more options than ever to ra...

Kevin O’Leary: Successfully Growing Your Startup

Web Exclusive

In this Strategy Session podcast, Kevin O'Leary of ABC's Shark Tank discusses the...

Unlock the Power of Storytelling

Web Exclusive

In this Strategy Session podcast, award-winning columnist and author Kindra Hall...

Survey Suggests Holiday Opportunity With Small Store Owners

Promogram

Small store owners in the U.S. say that the biggest impediments to undertaking...

Eye on the Healthcare Market

Counselor

This top sector for promo sales has been losing market share for several years straight...

18 Ways to Improve Your Business In 2018

Counselor

A new year brings new opportunities for industry leaders to dominate the next 12 months.