Operations

Counselor State of the Industry 2025: Supplier Snapshots

Strategy

With these snapshots, find out what makes suppliers unique across four revenue classes.

Counselor State of the Industry 2025: Distributor Snapshots

Strategy

These snapshots identify key characteristics within five distributor revenue classes.

Counselor State of the Industry 2025: Expanded Services

Distributors are finding ways to grow by e...

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Counselor State of the Industry 2025: Choosing Suppliers

Distributors may not be expanding their ve...

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Counselor State of the Industry 2025: Projects Taking Longer

Onerous service agreements, growing client...

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Strategy

Slow industry sales and a reversal in the labor market have spurred a surprising resurg...

The Next 5 Years: Meet the Growing Needs of Your People

Strategy

After a profound shift in the world of work, employers will be challenged to continue m...

The Next 5 Years: Leverage the Power of Choice with Personalization

Strategy

Promo companies are leaning into extra customization and the power of choice to deliver...

The Next 5 Years: Expand Your Reach by Going Global

Strategy

The largest U.S. distributors are meeting client needs by expanding internationally int...

The Next 5 Years: Tap Into the Limitless Possibilities of Automation

The possibilities are boundless for what s...

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The Next 5 Years: Embrace Transformation Through Adaptability

Embracing transformation and continuously ...

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The Next 5 Years: Embrace Transformation Through Adaptability

Embracing transformation and continuously ...

Better Together: Why Counselor Top 40 Suppliers Are Teaming Up

Leading suppliers are forming partnerships...

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New York Considering Banning Noncompete Clauses

The state-level prohibition, which Empire ...

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Testing Macro Web Exclusive Category Page

Halfway through the year, the 10...

UAT How To Top Story

Web Exclusive

how to article also a top story

To Hurricane Hell & Back

Counselor

Counselor traveled to storm-ravaged areas and found destroyed homes, evacuations, water...

Hurricane Harvey: The Human Impact

Counselor

Counselor shares a sampling of the thousands of personal stories of promo professionals...

Hurricane Irma: The Human Impact

Counselor

Counselor shares a few personal stories of promo professionals affected by Irma.

Promo Talk: Patrick Black, Perfect Imprints (1)

Advantages

Candid opinions from industry pros.

Prime Line’s Shulman Stepping Down

Promogram

Top 40 supplier Prime Line (asi/79530) has announced that Paula Shulman will step...