Strategy

Instagram Takeover: Rutler Screen Printing

Rutler Screen Printing in Easton, PA, is the latest brave decorated-apparel shop to participate in Wearables' ongoing Instagram Takeover feature. (Check out previous installments here and here.) The $2 million contract shop was one of 15 to watch in our November/December issue. It's been in the decoration game since the 1950s and is equipped to handle large-scale orders with ease, though Rutler president Allen Shubert and his team still make time to give back.  

Check out some highlights from Rutler's takeover below. First off, Shubert and company present a short intro video in the style of MTV Cribs:

 

And here's a photo slideshow of Rutler's office and showroom. My favorite part is the "kid's corner," where children can draw their own T-shirt designs, which Rutler staff then produce using their direct-to-garment printer.

 

This fast-motion video is a fun and engaging way to show off the decorating process.

 

And finally, here are a couple of garments the staff at Rutler Screen Printing decorated.

 

If you think your shop should be Insta-famous, contact us at thegel@asicentral.com, and we can make arrangements to set up the next Wearables Instagram Takeover.