Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

10th March Product Hub

10th March 2026 Product Hub Article

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

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Hurricane Irma: The Human Impact

Counselor shares a few personal stories of promo professionals affected by Irma.

Hurricane Harvey: The Human Impact

Counselor shares a sampling of the thousands of personal stories of promo professionals...

To Hurricane Hell & Back

Counselor traveled to storm-ravaged areas and found destroyed homes, evacuations, water...

Hurricane Irma: The Human Impact

Counselor shares a few personal stories of promo professionals affected by Irma.

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Testing Linking a Education class

Industry distributors can use these strategies to educate and connect with clients on a...

New Phishing Scam Targets Gmail Users

Ah, the internet. It's given us so much. Fingertip access to unfathomably deep...

Testing Product Page FEB 28 1

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Is a ‘Perfect Storm’ Brewing for Made in the USA?

Major anniversaries in American history and other events are spurring suppliers who man...

Counselor State of the Industry 2025: Promo Industry Trends

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Tariffs

From price increases to lagging sales, distributors are dealing with the fallout from t...

Counselor 2025 Lifetime Achievement Award: Alan Vaught, Evans Manufacturing

This hands-on inventor and entrepreneur raised the bar for the promo industry, winning ...

Counselor 2025 Person of the Year: Justin Zavadil, American Solutions For Business

With understated yet powerful leadership, ASB’s president has spurred the Counselor Top...

ASI Research Exclusive: European Distributors’ Annual Sales Rise in 2024, Topping $14.24B

The third annual study of the European promotional products industry builds on ASI Rese...

Test An Inside Look at S&S Activewear’s ‘Robot Revolution’

ASI Media’s visit to one of the Counselor Top 40 supplier’s distribution centers reveal...

6 Tips for Discussing Tariffs With End-Clients

Industry distributors can use these strategies to educate and connect with clients on a...

ASI Research Debuts First-Ever Study of South Africa’s Promotional Products Industry

The analysis offers an in-depth look at top-selling products, the most lucrative sector...

ASI Media’s 2025 Salespeople of the Year

These are the solution-weaving sales all-stars propelling big business in promo.

The Next 5 Years: Expand Your Reach by Going Global

The largest U.S. distributors are meeting client needs by expanding internationally int...

How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

Q1 Industry Sales Drop Amid Tariff Concerns, Trade War Uncertainty

Findings from ASI Research show distributor sales declined by 3.6% and industry confide...