Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Smart Clothing and the Future of Apparel

From “sewbots” and sustainability to smart clothes and nearer-term trends, Counselor ex...

Soccer Shenanigans: Jersey Fails, the U.S. Gold Cup Jersey, & Promo Sales Opps

Why promo distributors should care about the new U.S. men’s soccer team jersey, and the...

Minnesota Distributor Acquires Another MN Promo Firm

The Visual Identity Vault, a Fairmount, MN-based branded merchandise business, has...

“Ode To Tommy John Surgery” Is Minor League Team’s Latest Brilliant Promotion

The Potomac Nationals might be 12.5 games out of first place, but they already have...

Hasseman Marketing Acquires SoCal Distributor

Coshocton, OH-based Hasseman Marketing & Communications (asi/221824) announced...

Soccer Team’s Animated Video Is Marketing Gold

Premier League team has struck marketing paydirt with animated videos that announce the...

Smart Leggings Guide Your Yoga Workout

Nadi X yoga pants feature embedded sensors that work in conjunction with a mobile app t...

Report: Private Equity Firm To Buy Staples, Inc.

Staples Inc., parent company of Top 40 distributor Staples Promotional Products ...

American Apparel: End of An Original

The inside story of how American Apparel’s iconically risqué retail brand collapsed & t...

Global Sales of Licensed Merchandise Rise

Worldwide retail sales of licensed merchandise rose 4.4% in 2016 to $262.9 billion, a...

Will Regulations Dampen Promo Sales in the Cannabis Industry?

While analysts predict that the legal marijuana business will ride a sales high for...

Henderson Printing Buys Vista Leather

The owners of Brockville, ON-based Vista Leather (asi/93988) announced Friday that...

Ill-Fated Fyre Festival Merch Sells For “Big” Money On eBay

In the pantheon of ginormous disasters, there are a few standouts. The great Biblical...

The Image Group Merges With Target Marketing

Two distributorships have merged to form a firm that company principals say is on...

Recall On Staples Chairs

Staples, Inc., parent company of Top 40 distributor Staples Promotional Products ...

Vistaprint Opens First Brick-and-Mortar Store

Vistaprint, the e-commerce powerhouse that sells customizable business cards,...

What’s Next for American Apparel

American Apparel is not only still alive - it's gearing up to be an industry leader...

Battle Over Plastic Bag Bans Intensifies in Pennsylvania, Minnesota & Elsewhere

The national battle over plastic bags is heating up. As more cities ban or move to...

CPSC Recalls $100 Children’s Robes

The Consumer Product Safety Commission has issued a recall on Luxe Satin children's...

YETI Alleges Promo Drinkware Violates Intellectual Property Rights

YETI Coolers believes that companies in the promotional products industry are...

Pay For Your Beer With Your Soccer Jersey

A payment chip embedded in a logoed patch on FC Schalke 04’s jerseys can be used to pay...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run

“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

WOVIN Brands Acquires Handy Industries

Jackson, WI-based WOVIN Brands announced Monday that it has acquired Handy Industries...

Survey: Social-Based Marketing Videos Drive Purchases

Nearly two-thirds of consumers say watching a marketing video on Facebook has...

Hackers Hit Kmart, Chipotle & Others

Cybersecurity concerns have flared in recent weeks with the revelation of several...