Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Innovation Watch: Hemp & Apparel History in the Making

The times they are a-changing, as Bob once sang. Look no further than a landmark...

California Wildfires Causing Major Disruption For Promo Companies

Widespread wildfires in California are wreaking havoc on the business operations and...

Hosiery Waste Turned to Products in Gildan Sustainability Initiative

Top 40 supplier Gildan Activewear (asi/56842) has partnered with an eco-conscious...

Is A New Disrupter Emerging In Athletic Wear?

Under Armour revolutionized the athletic apparel market. Could WOLACO be the next big t...

Maxx Marketing Lands Warner Bros. Deal

Maxx Marketing (asi/264427) has inked a multi-year global agreement that grants the...

CPSC Announces Two Recalls

The Consumer Product Safety Commission recently issued separate recalls on infant...

Should the Promo Industry Be Scared of Amazon?

The ultimate disruptor is coming for the middleman.

VELCRO Says Trademark Used Improperly in Promo Industry

Velcro Companies is urging consumers and businesses, including suppliers and...

Washington Capitals' Gravy Boat Giveaway is Promo Gold

The Washington Capitals will be doing their bit to moisten overcooked turkeys this...

Rebrand for HALO’s Michael C. Fina Recognition

A global rewards, recognition and incentives provider that Top 40 distributor HALO...

Hanesbrands Appoints New CFO

An experienced financial executive will soon take over as chief financial officer at...

Image of Potential New U.S. Men’s World Cup Jersey Leaked Online

The Internet has gone and done it again: Something that wasn't supposed to be public...

Bass Pro Shops Acquires Cabela’s

Missouri-headquartered Bass Pro Shops has completed the acquisition of rival outdoor...

Cintas Reveals Strong Q1 Results

Cintas Corp., parent company of Top 40 distributor Cintas (asi/162167) , announced...

Top Distributor Develops Digital Signature Capture Technology

Top 40 distributor Taylor Communications (asi/333647/121500) is introducing a new...

Geiger Goes Solar at Lewiston Headquarters

Top 40 distributor Geiger (asi/202900) has installed a solar power system that will...

NFL Team Postpones DNA Test Promo Giveaway

Nothing says football quite like DNA testing, eh? If your eyebrows just arched...

The Storm After the Storm: Florida Promo Companies Dealing With Irma’s Aftermath

Lost revenue is just one of the challenges with which suppliers and distributors are co...

Counselor Visits Houston: The Human Impact of Harvey

Counselor visited Houston this week to report on the impact of Hurricane Harvey on...

Company Refuses to Make Hats for Charlottesville LGBTQ Event

Logoed headwear was at the center of controversy connected with an LGBTQ event in...

Despite Cancer & Harvey, Karen Sharp Chooses Joy

Karen Sharp stood in the wreckage of what was once her living room, telling stories...

Charles River Apparel Bringing Aid to Houston

Top 40 supplier Charles River Apparel (asi/44620) is on a cross-country mission to...

Bud Light to Debut Branded Light-Up Beer Glasses

The New England Patriots are the NFL's team of the 21st Century - the reigning Super...

California Cannabis Companies Can Use Promotional Products

Legally licensed cannabis companies in California will be able to use branded...

Harvey Wreaks Havoc; Promo Industry Reacts

Efforts include suppliers banding together to send power banks to the storm-stricken area.