Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Is a ‘Perfect Storm’ Brewing for Made in the USA?

Major anniversaries in American history and other events are spurring suppliers who man...

Counselor Power 50 2024: No. 1 Jo-an Lantz, Geiger

Welcome to the 2024 Power 50 list , which ranks the most influential people in the...

An Inside Look at S&S Activewear’s ‘Robot Revolution’

ASI Media’s visit to one of the Counselor Top 40 supplier’s distribution centers reveal...

Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted

The incoming president has promised to raise tariffs across the board – compelling prom...

Election 2024: How Will Trump’s & Harris’ Policies Impact Promo?

Plus, exclusive ASI Research findings on which candidate promo end-buyers and Power Sum...

Distributors Bounce Back With Sales Growth in Q3

Firms of all sizes grew revenue, resulting in an average 4.2% increase for the promo in...

ASI Research Exclusive: Europe’s Distributors Top $14B in Annual Sales

The new in-depth study of the European promotional products industry builds on ASI Rese...

Counselor International Person Of The Year 2024: Florence Mosnier, IPPAG

The Swiss-based general manager of promo’s international collective is facilitating con...

Stran & Co. Projects 17% Quarterly Sales Increase

The publicly traded Top 40 distributor is just now coming out with a projection on Q1 p...

7 Ways to Be More Motivated

How can you stay energized in the face of constant life and work challenges?

ASI Employees Volunteer at HELP Center, Learn About Nonprofits Through Onsite ‘Get to Know’ Event

Participants say the outreach was personally fulfilling and indicative of ASI’s ethos o...

Executive Insights on the ASI, PRINTING United Alliance Deal

ASI President/CEO Tim Andrews and Alliance President Dave Leskusky deliver an in-depth ...

Survey Suggests Holiday Opportunity With Small Store Owners

Small store owners in the U.S. say that the biggest impediments to undertaking...

5 Ways to Get Motivated & Sell More- Test Article

Don’t let yourself get in the way of achieving better sales.

Person of the Year 2023: Andy Shape, Stran & Company

Stran’s dedicated leader boldly took the company public as part of an ambitious growth ...

Product Category Testing - Pets

In her important sourcing role, Fang expertly navigated the worst that the global suppl...

Product Category Testing - Case Study

Simple acts can lighten up your day and improve your mood. 1. Laugh it Up. ...

Obituary: John Gunzler, Edwards Garment Co.

John Gunzler, a minority owner in Top 40 Supplier Edwards Garment Co. (asi/51752),...

New York Considering Banning Noncompete Clauses

The state-level prohibition, which Empire State promo companies would have to abide by ...

Product Content

Success for American manufacturers as well as the global supply chain crisis has compel...

Product Content

Success for American manufacturers as well as the global supply chain crisis has compel...

Ask Us Anything: How Will AI Impact Promo?

A supplier and distributor with strong technology backgrounds share insights regarding ...

Suppliers Are Working Through Overstock Issues

Following shortfalls in the pandemic recovery period, suppliers aggressively ramped up ...

10 Predictions for Promo in 2024

From sales growth to the presidential election to AI, industry pros from companies larg...

Q3 Industry Growth Is Slowest in Post-COVID Era

Sales for the largest distributors were nearly flat and mid-sized firms had the biggest...