Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Hey, You're Human

Everyone makes mistakes. Here's how to learn from them.

New Phishing Scam Targets Gmail Users

Ah, the internet. It's given us so much. Fingertip access to unfathomably deep...

Professor Delivers Powerful Insights on Juneteenth and the History of Enslavement in the United States

Dr. Artress Bethany White, a poet, literary critic and professor at East Stroudsburg Un...

Celebrate Black History Month by Engaging With the Present, Building the Future

Diversity advocates say Black History Month is a time not only to reflect on the achiev...

October Is National Disability Employment Awareness

In this Q&A, Dr. Susanne M. Bruyère shares insights on this important inclusion initiat...

Juneteenth: Remembrance, Recognition, Progress

As the social justice movement in the U.S. gains steams, ASI employees reflect on what ...

Ramadan: A Time for Reconnecting & Empathy

ASI employees and a Bucks County-based Imam share insights into Islam’s holiest month.

Walmart Removes T-Shirt Promoting Journalist Lynching

Walmart landed in hot water last week for selling, through its online marketplace,...

M&A Makes Its Big Comeback

Fatigued by pandemic complications and the rising cost of doing business, industry owne...

Q3 Promo Sales Increase by Over 18%

The performance marked the second straight year-over-year quarterly rise, with industry...

By the Numbers: The Supply Chain Disaster

From shipping to labor to manufacturing, here’s a numerical look at the issues that are...

SOI 2021: Promo Companies Expand Sourcing

Yes, China still is dominant. But burned by recent events, companies are increasingly l...

SOI 2021: Supply Chain Remains Source of Frustration

A perfect storm of challenges is causing inventory shortages, price increases and lengt...

Person of the Year 2021: Jonathan Isaacson, Gemline

COVID hurt the promo industry and stopped the world. Gemline’s Jonathan Isaacson refuse...

Distributor Family Business of the Year 2021: Bankers Advertising Company

In 1895, S.W. Mercer heeded the call to head west. The Buckeye native left Ohio...

Lanco Acquired, Joining Up With Chocolate Inn/Taylor & Grant

Top 40 supplier Lanco (asi/66224) has officially been acquired by an affiliate of NC...

5 Ideas for Targeting Booming Podcast Market

The popularity of branded merchandise from podcasts is soaring. Promo products distribu...

Expert Secrets: Find Success in Niche Markets

Danny Friedman, president of Danny Inc., has been a distributor for 21 years. His...

Alliance Mercantile Inc. Acquires Boardroom Custom Clothing

MIK Industries and its subsidiary Alliance Mercantile Inc. (AMI) is acquiring...

Hurricane Harvey: The Human Impact

Counselor shares a sampling of the thousands of personal stories of promo professionals...

Hurricane Irma: The Human Impact

Counselor shares a few personal stories of promo professionals affected by Irma.

These Adidas Soccer Jerseys Can Only Be Worn In the Digital World

Well, here's a 21 st century twist on branded apparel: All new football kits -...

Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

Merchandise, branding and trademarks are at the center of a brewing legal battle...

Hub Pen Acquires Two Texas Suppliers

Top 40 supplier Hub Pen Company (asi/61966) of Braintree, MA, has acquired two...

National Pen Is Expanding Internationally

National Pen (asi/281040), whose parent company is Top 40 distributor Cimpress...