Sara Lavenduski

  • Senior Editor of Advantages

I write for Advantages magazine on behalf of our awesome distributor members in the U.S. and Canada!

ASI Media’s 2025 Salespeople of the Year

These are the solution-weaving sales all-stars propelling big business in promo.

Distributor Entrepreneurs of the Year 2023: Jon Alagem & Michael Scott Cohen, Harper + Scott

This dynamic pair is making their mark with high-profile merch collaborations and top-t...

How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Meet the Growing Needs of Your People

After a profound shift in the world of work, employers will be challenged to continue m...

Nearshoring or Far Away? Exploring the Future of Mexican Manufacturing - PH

The U.S. imported more products from Mexico than China for the first time in two decade...

New York Considering Banning Noncompete Clauses

The state-level prohibition, which Empire State promo companies would have to abide by ...

Nearshoring or Far Away? Exploring the Future of Mexican Manufacturing

The U.S. imported more products from Mexico than China for the first time in two decade...

testing author pages

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Testing Awards Story

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KF Test

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Young & In Charge: Insights From Next-Gen Family-Business Leaders

Entitled? Far from it. These young execs reveal how they’re meeting the challenge of co...

Bess Cohn Humanitarian of the Year 2021: The Promotional Products Industry- Testing

Phones went silent. Emails stopped coming. Offices lay empty and sales dried up. ...

Counselor Lifetime Achievement Award 2024: Fred and Suzette Albrecht, Proforma Albrecht & Co.

Through compassion and ambition, the husband-and-wife team have spent the last 25 years...

Counselor Bess Cohn Humanitarian of the Year 2024: Jed Seifert, Stakes Manufacturing

This decorator is on a mission to erase the misconceptions about employees with disabil...

2024 Promotional Products Salespeople of the Year

These are the relationship-building, creative consultants spurring eye-popping success ...

The Bright Side: Coming Together to Offer a Hand Up NEW DATE

When an account executive at a Michigan distributor happened to meet a family in need, ...

Active Promo Apparel Trends By Age NEW DATE

With retail styles now widely available, the promotional products industry can offer st...

2023 Product of the Year: The Stanley Quencher EDIT

It’s a social media sensation, the next big thing in the drinkware boom – and the must-...

Overcome Low-Cost Competitors

1. Make a Title Change If "sales" is in your title, prospects might focus more on...

Person of the Year 2023: Andy Shape, Stran & Company

Stran’s dedicated leader boldly took the company public as part of an ambitious growth ...

Case Study: Leveraging LinkedIn

Harnessing the power of this social media platform has taken one distributor’s sales sk...

Meet the New Boss: Gen Z, Millennials and The Next Era of Leaders

Millennials and Gen Z are starting to take over promo companies – and you can be sure t...

The Future of Private Equity in Promo

As PE’s influence continues to grow, the debate over its impact – positive force or thr...

A New Era of Trade Shows

As excitement builds for the continued comeback of live events, exhibitors and attendee...

The Making of a Mascot: How ASI’s ‘Plus’ Was Brought to Life

Toronto-based Hogtown Mascots shares the process of creating the promo industry’s favor...