Strategy

Ultra Violet Crowned 2018 Color of Year

Web Exclusive

Expect 2018 to be emotional, imaginative and deeply … purple. The Pantone Color...

ASICentral Top 10: Promogram News

Web Exclusive

Each year our outstanding Editorial Department churns out a lot of great content....

Will DipClip Be The Next Big Promotional Product?

If you have ever scarfed McNuggets while...

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Philly Police Get "Strange" In Latest Social Media Campaign

Yo, you think it's tough to park in...

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Promo Apparel Trends By Age

With retail styles now widely available, t...

In Demand: Plus-Size Apparel

Advantages

Suppliers are launching plus-size apparel lines to meet client demand.

Smart Bracelet Helps Capture Unforgettable Moments

Web Exclusive

Think about the last time you tried and failed to capture the perfect moment on...

Supplier Closed Due to Wildfires

Web Exclusive

Supplier Pinnacle Designs (asi/78140) is closed due to wildfires in their area. They...

Thread Isn't Ink

Wearables

Teach your customers to work around the limitations of embroidery to keep them from dis...

Meet the Cutest Billboard You've Ever Seen

Wearables are one of the most effective...

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Promo Talk: Patrick Black, Perfect Imprints

Candid opinions from industry pros.

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Promo Talk: Patrick Black, Perfect Imprints (1)

Candid opinions from industry pros.

Prison For Soldier Who Defrauded Government On Promo Products Orders

Branded merchandise was at the center of...

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Wearables News Briefs - December 2017

Alphabroder  (asi/34063) has closed...

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Versatile Woven Products

The woven category is so much more...

Q&A: Using Algae to Create Sustainable Footwear

Web Exclusive

BLOOM Foam has created the first plant-based, performance-based foam. Its sustainably...

Appeal to Environmentally Aware With Sustainable Apparel

Wearables

Upsell clients by showing them how well-made, eco-friendly apparel will boost their bra...

Small Business Saturday Offers Branding Opportunity

Web Exclusive

Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...

Improve a Low-Quality Image

Wearables

Photoshop has a few tools you can use to increase the quality of lower-end JPG files.

Create The Perfect Gifts With Product Bundles

Web Exclusive

Gift giving season is upon us. Recommend branded bags and product bundles to get your c...

Case Study: The Human Touch

Advantages

Face-to-face interaction has immensely benefitted this distributor’s prospecting.