Strategy

Counselor State of the Industry 2025: Promo Industry Trends

Strategy

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Strategy

Being creative and consultative helps distributors overcome perceived negative sentimen...

Time Is A Prize

The sales team at Iowa City-based...

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Distributor Entrepreneurs of the Year 2023: Jon Alagem & Michael Scott Cohen, Harper + Scott

This dynamic pair is making their mark wit...

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Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the ...

Big Markets: Strategies to Target 5 Top Promo Products Verticals in 2025

Strategy

Supercharge your sales by tapping into the strategies, products and stats driving some ...

Big Markets 2025: Education

Strategy

Increased competition for students is causing schools to market themselves more aggress...

Big Markets 2025: Healthcare

Strategy

Adoption of tech and greater need for care is driving growth in this stalwart sector.

Big Markets 2025: Automotive

Strategy

Drive into sales as this market completes its postpandemic rebound.

Big Markets 2025: Consumer Products

There are plenty of sizzling microtrends a...

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Big Markets 2025: Associations & Clubs

The desire to reconnect is pushing this ma...

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How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matt...

Decorating Roundup: ColDesi Releases New Direct-To-Film Printer

Other releases include a new line of solve...

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The Next 5 Years: Tap Into the Limitless Possibilities of Automation

The possibilities are boundless for what s...

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The Next 5 Years: Expand Your Reach by Going Global

The largest U.S. distributors are meeting ...

The Next 5 Years: Leverage the Power of Choice with Personalization

Strategy

Promo companies are leaning into extra customization and the power of choice to deliver...

The Next 5 Years: Meet the Growing Needs of Your People

Strategy

After a profound shift in the world of work, employers will be challenged to continue m...

Editor’s Picks: Beautiful Banners & Flags

Strategy

The panel discussed the implications of the Trump administration’s tariffs for promo an...

Better Together: Why Counselor Top 40 Suppliers Are Teaming Up

Strategy

Leading suppliers are forming partnerships to benefit both parties and broaden their of...

Strategy News Article 13 March

Strategy

Testing

Take Your Show on the Road

Wearables

If you find the right niche, onsite on-demand screen printing can be very rewarding.