Strategy

Get Hot Around the Collar with Ties, Scarves

Wearables

Help clients stand out with attention-grabbing logoed neckwear. "Neckties and...

Image of Potential New U.S. Men’s World Cup Jersey Leaked Online

Web Exclusive

The Internet has gone and done it again: Something that wasn't supposed to be public...

Logo Mats Provide Superior Branding Opportunities

Walls and countertops are excellent...

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Promotional Products Companies Affected by Hurricane Irma

Hurricane Irma struck Florida last week,...

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6 Must-Haves For Your Home Page

Here are six elements your home page can’t...

Tips for Amazing Distributor Customer Service

Advantages

The best customer service that distributors can offer needs to be personalized and cons...

Facebook Contest Music to Users' Ears

Web Exclusive

It's no secret that contests encouraging engagement - especially ones that promise a...

Nike Creates More Sustainable Leather Product

Web Exclusive

Nike has a plan to keep scrap leather out of the landfill. The shoe manufacturer's...

5 Hot Workwear Markets To Sell Into

Web Exclusive

Strike while the iron is hot. These five markets are all growing, and you're already...

How To Sell To Even More Uniforms

When you provide uniforms, a key element o...

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Touch, Teach, Connect: Sensory Marketing Really Engages

Touch is the language of connection. As...

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Amazon Reportedly Developing Alexa-Powered Smart Glasses

Amazon wants to get in your face with...

Preview: 2017 Wearables State of the Industry

Optimism in the decorated-apparel...

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Tips For Breaking Into A New Sector

Distributors offer their tried-and-true ti...

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Prepare For Seasonal Weather

Teach your clients how to create an optima...

I Earned my BASI: Michael Reisbaum

Web Exclusive

Michael Reisbaum is the USA director of operations for Reflective Shopper USA, LLC...

Warming Jackets and Vests

Advantages

According to ASI's Global Impressions Study, branded jackets are among the top...

4 Keys For Customer Satisfaction

Advantages

Get your game face on by not skimping on quality products and services.

Inspire Sales With Apparel Innovation

Web Exclusive

Buyers want more: here's how you deliver Today's promotional apparel isn't just...

NFL Team Postpones DNA Test Promo Giveaway

Web Exclusive

Nothing says football quite like DNA testing, eh? If your eyebrows just arched...

Case Study: Personal Touch

Advantages

This promo product expert needed a new website for her small company – and fast.