Strategy

Cooler Works With App To Toss Beers & Other Cans

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Dear World, You can stop inventing stuff now. There's no need. The pinnacle of human...

Adaptive Wear a Growing Niche Market

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People with mental and physical disabilities often struggle with conventional...

Unleash Your Color Palette

Most art programs default to CMYK colors, ...

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Innovation Watch: Hemp & Apparel History in the Making

The times they are a-changing, as Bob...

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Embroidery Tricks for Towels and Other Plush Fabrics

The plush fabric of towels, bathrobes, pol...

Successful Staffing Strategies

Advantages

If you're a sole proprietor who can't do everything on your own anymore,...

Q&A: Crafting Smart, Stylish Wearable Tech

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Getting people to take healthy action in their lives is important, says Chalisa...

Don’t Settle. Buy Better. Buy DRI DUCK.

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Take an inside look at the details that define the quality, comfort and durability...

Banners And Signs Worth Seeing

Advantages

Banners and signs call attention to a client's store, trade show booth and more....

Taco Bell, Forever 21 Launch Joint Fashion Line

Promotional clothing lines are a serious...

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Use Branded Bags To Increase Impressions

Consumers often feel bombarded by the...

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Proudly Made in the USA

Where high performance custom products...

Ivory Ella Brings $55,000 Surprise to Tennessee High School

Remember the Wearables T-Shirt Challenge...

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Is A New Disrupter Emerging In Athletic Wear?

Under Armour revolutionized the athletic a...

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A Salute to Nautical Stripes

Nautical stripes date back to 1850s...

I Earned My MASI: Sharon Lynn Unger

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Sharon Lynn Unger is the director of sales and marketing for Wicked Branding &...

Case Study: The Fun Factor

Advantages

This California company sells and lives by a simple motto.

Who’s the Advantages Distributor Salesperson of the Year?

Advantages

Last year's winner carved out 40% growth while beginning her fourth decade in the...

‘Merchandise on a Mission’: Promo Products Making a Difference

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Will Valentine is a merchant adventurer at Ethix Merch (asi/189731), a distributor...

Ink That Thinks: Researchers Work on Health-Monitoring Tattoos

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Worried you might be dehydrated? Need to monitor your glucose levels? In the future,...

Sharp Pen And Pencil Sets

Advantages

While so much work is handled electronically, pen and pencil sets are still choice...