Strategy

ASI Promocar Turns Show Car

Web Exclusive

The ASI Promocar continued its three-year PR campaign recently with an appearance in...

How To Choose Standout Fonts for Your Embroidery Projects

Wearables

Consider these factors when selecting the best font for the job.

Researchers Develop Stretchy Batteries Using Screen-Printing Methods

Portable chargers and battery...

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Trendy Mobile Accessories

With a reported 72% of adults in the...

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Poll: How Do You Feel About Fashion?

As Wearables prepares for our annual...

Pay For Your Beer With Your Soccer Jersey

Web Exclusive

A payment chip embedded in a logoed patch on FC Schalke 04’s jerseys can be used to pay...

How To Increase Your Workwear Sales Today

Web Exclusive

What if there was a market that 95% of your competitors bet would grow in the year...

Gubernatorial Candidate Raising Money With Fidget Spinners

Web Exclusive

Politicians are no strangers to using unique promotional items to fund their...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run

Web Exclusive

“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

Podcast: Saving Elephants as a Brand Strategy

In this podcast, Jay Reid, head of...

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Make Sure You’re Getting a Good Deal on Equipment

You can save money by purchasing used equi...

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The 5 Most Lucrative Markets For Selling Mats

Targeting different industries requires di...

Custom Rubber Ducks Make A Splash At 'The Best College Tradition'

Every year the same scene unfolds in the...

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SquadLocker Disrupts Team Apparel Business

SquadLocker wants to change the...

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Promo Market to Target: Colleges

The smart way to gain admission to this lu...

Essential Journals and Notebooks

Advantages

Clients hosting offsite meetings (or conducting annual sales meetings or...

Most Influential Promo Products in Canadian Provinces

Web Exclusive

We asked consumers throughout Canada how their opinion of the advertiser would change...

Get a Better Halftone Reproduction

Wearables

Get a grip on better halftone reproduction with top-shelf artwork and great screens. ...

The Secret To Competing With Low-Cost Direct Sellers

Web Exclusive

Have you ever dropped your price to match or compete with low-cost direct sellers?...

6 Fall/Winter Fashion Trends You Should Be Selling Now

Web Exclusive

From shearling to velvet, to scarves and hot color bullsblood, here are the trends your...

Understand Your Negotiation Personality

Wearables

One key to being a master negotiator is intuitively employing different approaches,...