Strategy

ASI Alert: Cyber Security Notice

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This message contains important information for all ASI® members. While there is...

Ask an Expert: Creative Marketing Tips for Decorators

Wearables

There’s no better business card you can offer to a potential customer than a logoed T-s...

How to Create a Distressed Look

Create a distressed look for any applicati...

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Lifesaving Awareness Items

Pink ribbon? You think of Breast Cancer...

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Top 10 Most Iconic T-Shirts of All Time

What makes a T-shirt iconic? Is it the...

How to Sell Solutions, Not Stuff

Advantages

Some salespeople walk into a prospect's office and just want to sell "stuff" - mugs,...

Outsourcing Your DTG Printing? Here’s Why You Should Print In-House

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Direct-to-garment printers (DTG) have certainly made a name for themselves in the...

Fitbit Inks Sponsorship Deal With Minnesota Timberwolves

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The newest Minnesota Timberwolves jerseys will be brought to you by Fitbit. The NBA...

Ill-Fated Fyre Festival Merch Sells For “Big” Money On eBay

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In the pantheon of ginormous disasters, there are a few standouts. The great Biblical...

5 Instagram Tips for Apparel Decorators

Dylan Gilligan, owner of Upstate Merch...

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Distributors, Decorators Share Social Media Tips

The June issue of Wearables was all...

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ASI Promocar Turns Show Car

The ASI Promocar continued its...

How To Choose Standout Fonts for Your Embroidery Projects

Consider these factors when selecting the ...

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Researchers Develop Stretchy Batteries Using Screen-Printing Methods

Portable chargers and battery...

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Trendy Mobile Accessories

With a reported 72% of adults in the...

Poll: How Do You Feel About Fashion?

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As Wearables prepares for our annual fashion issue this September, we wanted to know...

Pay For Your Beer With Your Soccer Jersey

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A payment chip embedded in a logoed patch on FC Schalke 04’s jerseys can be used to pay...

How To Increase Your Workwear Sales Today

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What if there was a market that 95% of your competitors bet would grow in the year...

Gubernatorial Candidate Raising Money With Fidget Spinners

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Politicians are no strangers to using unique promotional items to fund their...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run

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“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

Podcast: Saving Elephants as a Brand Strategy

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In this podcast, Jay Reid, head of production at Ivory Ella , talks about the...