Strategy

Choose The Right Decoration Technique

Wearables

Embroidery, screen printing, heat transfers, sublimation, direct-to-garment … you're...

Wearables Sales Forecast

Wearables

Industry companies have a bright outlook for 2015. Here are the strategies, data and ma...

Fashion-Forward Imprintable Apparel

Being "in fashion" can reflect many...

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Add On Sales With Sweaters

Cool temperatures are the ideal occasion...

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I Believe: Erin Reilly and Sterling Wilson

The who, what and wear of industry experts

Run For It

Wearables

It all started with a branded tube of blueberry-flavored lip balm. Two years ago,...

Lanyards

Advantages

The exhibitions and events industry has grown for more than 15 consecutive quarters....

Business Gifts

Advantages

Consider using business gifts all year round to thank customers. A business card...

Pens

Advantages

More than 15 million ballpoint pens are sold each day. Ensure clients know about the...

Bars & Restaurants Serve Up Sales

The bar and restaurant industry is buzzing...

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Win Their Loyalty

Help clients grow their businesses and ret...

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Lead the Way

There are traits all leaders have in commo...

Jackets

Many jackets – especially fashion-forward ...

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Great Reads

Branded books are an excellent choice for ...

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Cookies & Candy

ASI’s most recent Corporate Gift Spending ...

Shirts

Advantages

Shirts are the single biggest cash-generating category in the ad specialty industry, ac...

Sell This Product

Advantages

Cookies by Oh Sugar! Bruce Black Owner, Oh, Sugar! (asi/74868) Q. Please...

Hey, You're Human

Advantages

Everyone makes mistakes. Here’s how to learn from them.

Promotions Planner

Advantages

Plan creative campaigns three months out.

Reader Feedback

Advantages

Our readers, Tweeters and Facebook fans weigh in on Advantages and more.

Editor's Letter - Drinks On Me

Advantages

The Hustons love a good bar. It all started when we met in college (at a frat party -...