Strategy

The Triumphant Return of Physical Catalogs

Strategy

Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving t...

Counselor 2024 Power 50

Web Exclusive

In a roller-coaster decade, these are the leaders navigating the highs and lows to lay ...

Drinkware, Social Media & the Continual Search for the Next Stanley

What’s hot in drinkware is now defined by ...

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Counselor Promo Campaign Awards 2024

Delivering a smile and making a difference...

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Parade of Decades Test

Fashion is looking to the past to chart it...

Testing SP

Web Exclusive

The top market for promo is full of sales opportunities.

The Standout Political Merch From the DNC

Strategy

T-shirts, buttons and signs were among the promo items sported by 50,000 visitors in Ch...

2024 State of the Industry

Strategy

In the face of numerous challenges, promo is finding reasons for optimism – and the whe...

State of the Industry: #Counselor70 Data Through the Decades

Strategy

While the goal – chronicling the state of the promo industry – has been the same for 47...

State of the Industry: Trend or Not?

We unpack six interesting findings from ou...

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State of the Industry: The Latest Shift in Sustainability Requirements

Increasing client demands for eco certific...

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State of the Industry: Distributor Snapshots

They all sell promo products, but there ar...

State of the Industry: Supplier Snapshots

For each revenue class, our survey reveals...

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State of the Industry: Rush Orders Back on the Rise

Sourcing chaos compelled end-buyers to ord...

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State of the Industry: Distributors Increasingly Sourcing Direct

Distributors are increasingly sourcing dir...

State of the Industry: Combatting ‘Anti-Swag’ Sentiment

Strategy

‘Anti-swag’ sentiment has been on the rise, but distributors can combat it with strong ...

State of the Industry: Can Drinkware’s Run of Popularity Continue?

Strategy

Drinkware sales are higher than they’ve ever been, but have we reached the limit?

State of the Industry: Distributors Confront Escalating Wage Hikes

Strategy

Businesses are more easily finding workers – but are having to hike wages to keep thei...

Counselor Top 40 Distributors 2024

Web Exclusive

Economic headwinds and struggles in industries like tech hurt some firms while others c...

Counselor Top 40 Suppliers 2024

Web Exclusive

Big declines and big gains reveal the disparity in performance in the face of adverse m...

Young & In Charge: Insights From Next-Gen Family-Business Leaders

Strategy

Entitled? Far from it. These young execs reveal how they’re meeting the challenge of co...