Strategy

Expert Secrets: Moving Decoration Beyond the Logo

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Jay Busselle, decoration expert and director of sales and marketing at Printa...

I Earned my BASI: Sarah Jane Gray

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Sarah Jane Gray is the sales manager for the Specialty Items & Premiums...

5 Benefits Of Owning A Distributorship

Are you a salesperson working for a...

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4 Ways To Increase Your Custom Sales

Wow your customers and boost profits with ...

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Australian Embroidery Artist Inspired by Nature

For celebrated Newcastle,...

Thirst-Quenching Sport Bottles

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ASI research found that 84% of recipients of logoed drinkware keep it because it's...

Promo Market to Target: Eco

Advantages

With increasing demand from socially aware buyers, ignoring this vital niche would be a...

Trump Criticized For Branded Headwear

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Branded headwear was at the center of controversy during President Donald Trump's...

College Brew: University of Montana Licenses School-Branded Beer

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The University of Montana has joined the growing list of American universities with...

Wearables News Briefs - September 2017

Ryonet has posted a video on the ROQ...

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Campus Ink Boosts Sales With Student Ambassadors

Steven Farag was an engineering student...

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Texas Mom Thrives as Custom Apparel Franchise Owner

Big Frog Custom T-Shirts & More, a...

Hurricane Harvey Disrupting Promo Industry

While the worst of Hurricane Harvey's...

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Important message from ASI’s CEO on Hurricane Harvey

The amount of widespread devastation in...

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Seth Godin: ‘ROI Is Evil Tigers and Boiling Oil’

 "Are you going to work to stand out?" ...

Researchers Power Electronics With Human Sweat

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In the near future, when you work up a sweat, you could be charging your smartwatch,...

When to Hire Your First Employee

Wearables

Q: I'm a one-person shop, but recently, I've been overwhelmed with the volume of...

Everything You Need to Know About Dye Sublimation Printing

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Dye sublimation printing is one of the most underrated techniques for product...

Poll: How Will You Makeover Your Shop in 2018?

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In the November/December issue of Wearables, we'll feature another installment of our...

Timely Calendars

Advantages

A whopping 76% of consumers who own calendars say they display them prominently in...

Philly Digital Summit: Top Tips for E-Marketers

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Digital marketers, branded content creators and a whole range of creative...