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Strategy

The Power To See
The Power To See
Wearables

Need to light your way to brand differentiation? Start with unique items - like the...

Dirty Jobs: Uniforms Edition
Dirty Jobs: Uniforms Edition
Wearables

When it comes to apparel, you'll find one thing at the intersection of presentation...

Make a Rash (Guard) Decision

Spend some time at the beach, on a boat...


Do Your Swimwear Sales Hold Water?

Choosing the right swimwear requires you...


Three Cheers for Spirit Wear

Crank up the fun factor if your clients...

Accessorize Back-to-School Sales
Accessorize Back-to-School Sales
Wearables

Every parent and child is getting ready for school this time of year. Whether your...

Wearables Top Decorator
Wearables Top Decorator
Wearables

The next challenge of our elite decoration contest: create and print an awesome logo fo...

At A Good Clip
At A Good Clip
Wearables

Clip art graphics not only save time and money, but can be used as the starting point f...

Determine Art Sizing
Determine Art Sizing
Wearables

The typical viewing distance for a T-shirt is six to 10 feet. This is a fact lost on...

"How Do I Make a Compelling Case Study?"

Everyone loves a good story, from scary...


Brand Commandments

The stone-cold reality: You are not too bu...


Over the Rainbow

Fundraising has a reputation for being a...

Bags That Send 'Clear' Signals

The transparent tote bag and purse trend...


Pajama-Style Fashions

You only had to look so far as Marc...


Sports Skirts

For women , a sporty skirt or skort...

In The Red
In The Red
Wearables

The impact and effectiveness of red in any promotional campaign can't be...

We're With the Band
We're With the Band
Stitches

Screen printers have long created the iconic band T-shirt. You’ll meet some of these su...

Can This Shop Be Saved?
Can This Shop Be Saved?
Stitches

Point Embroidery & Screen in central Wisconsin operated at a loss last year, with nice-...

Niche: School Apparel and Accessory Trends
Niche: School Apparel and Accessory Trends
Stitches

It's crucial to be well-versed in school-related apparel trends, as kids and teens...

Showcase: Fall Outerwear and Fleecewear
Showcase: Fall Outerwear and Fleecewear
Stitches

One of the best things about cooler fall weather is reestablishing clients' bond with...

Embellishment: Metallic Accents
Embellishment: Metallic Accents
Stitches

Metallic studs, buckles and other adornments continue to bedeck the runways, gracing...