Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

The Future of Private Equity in Promo

As PE’s influence continues to grow, the debate over its impact – positive force or thr...

Inclusion & Support: ASI Celebrates Pride With Special Events

Employees enjoyed an on-site Fun Walk, happy hour, virtual tour of a local LGBTQ+ suppo...

ASI Research Estimates Size of UK, European Union Promo Market

The analysis also spotlights which individual European countries spend the most on prom...

New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection

‘80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and...

New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection - Test

‘80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and...

A Distributor’s Guide To Cultivating Sales in the Cannabis Industry

As the legal marijuana market continues to grow, use these stats, strategies, insights ...

SOI 2023: International & Made in the USA – The Situation Overseas

While China stands alone as the dominant manufacturer, the push to diversify sourcing r...

International Person of the Year 2023: Teresa Fang, alphabroder

In her important sourcing role, Fang expertly navigated the worst that the global suppl...

Test Article by Hamza

Walmart landed in hot water last week for selling, through its online marketplace,...

Staff Shortages, Rising Labor Costs Drive Promo Price Increases

Wage increases and difficulties in finding workers are creating operational challenges ...

Inclusion & Support: ASI Celebrates Pride With Special Events

*Sara Lavenduski contributed to this report. The summer afternoon air was thick...

A Grim Anniversary: ASI Employees With Ties to Ukraine Reflect on Russian Invasion One Year Later

Both ASI staff and industry professionals urge continued support for the war-torn count...

Distributor Sales Soar 12% in 2021

Industry sales increased to $23.2 billion – not quite pre-pandemic levels, but a remark...

Beat Burnout: Strategies for Easing the Strain on Promo’s Workforce

Stress levels are high. Experts share how company leaders and managers can help mitigat...

Distributor Sales Cool in Q1 Amid Recession Concerns

Industry sales still increased 3.3% in the first quarter due in part to rising prices, ...

Rise of the Robots: Meet the Industry’s New AI-Powered Helpers

Signaling a new era of industry logistics, the use of autonomous mobile robots by sever...

Industry Executives: The Supply Chain Crisis Is Over

Suppliers explain why inventory has recovered and reveal both the continued challenges ...

From Poignant TED Talks to a Live Concert, ASI’s Diversity & Inclusion Council Celebrates Black History Month

The D&I Council also compiled a soul food cookbook and hosted a virtual presentation fr...

Proposed Ban on Noncompete Clauses Divides the Industry

Here’s everything you need to know about the Federal Trade Commission’s proposed prohib...

Distributor Sales in 2022 Match Pre-Pandemic Record

Driven by a return of events, strong demand and inflation-fueled pricing, findings from...

2023 Supplier Outlook: What Distributors Can Expect on Service, Inventory & Pricing

Suppliers report encouraging improvements in a number of areas, though issues such as C...

Promo Suppliers Intensify Sustainability Efforts

From a nationwide solar set up to making products from earth-friendlier components, top...

Sales Boost: Step 2

CLOSE MORtE DEALS WITH EFFECTIVE STORY TELLING

Hey, You're Human

Everyone makes mistakes. Here's how to learn from them.

New Phishing Scam Targets Gmail Users

Ah, the internet. It's given us so much. Fingertip access to unfathomably deep...