Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Beer Branding Gone Wild – Czech-Style

The Czech Republic consumes more beer per capita than any other nation on earth - an ...

Fire Tears Through Cooler Graphics’ Production Facility

A fire destroyed the production facility at Channelview, TX-based Cooler Graphics...

Study: Video Marketing Increases on Social Media

Businesses and brands are ratcheting up their use of video in social media marketing,...

Hanesbrands Announces Q2 Sales Increase

Hanesbrands (asi/59528) increased sales in the second quarter of 2017 to $1.65...

Tom Brady Wins Again. This Time At Merchandise Sales

With NFL training camps kicking into high gear, pro football fans everywhere but New...

4imprint Announces Rise in Revenue, Profits

4imprint (asi/197045) said Tuesday that it increased revenue to $298.91 million...

Manufacturing Activity Slows in China

Manufacturing activity in China slowed in July. China's official manufacturing...

New Twitter Marketing Service Aimed at Busy Professionals, Small Businesses

Twitter users keen to get more reach from their tweets might be in luck. The...

McDonald's Lets You Wear Your Big Mac Love

A new, limited time merchandise collection promotes McDonald’s delivery service.

Cintas Reports Full-Year, Q-4 Results

Top 40 distributor Cintas (asi/162167) has reported that total revenue for its...

New iPhone Case Inspired By Human Posterior

HandL’s “Maximus, aka the Butt Case” aims to offer users an ergonomically enhanced mean...

BIC Graphic Sale Completed

A deal that sees Top 40 supplier BIC Graphic North America (asi/40480) sold to H.I.G...

FBI Investigates At Ohio Promo Firm

The Federal Bureau of Investigation spent about seven hours investigating at the...

Amazon Might Launch Messaging App

Amazon might be developing a messaging application that could compete against social...

Grace Period Ends on Canadian Anti-Spam Law

Digital marketing just got a bit more complicated for companies that do business in...

Counselor Award Winners Honored

In addition to the Person of the Year announcement at this year's Counselor Awards...

Counselor Names Johansson Person of the Year

At a black-tie ceremony in Chicago, Counselor magazine named Henrik Johansson, CEO of...

New Jersey Weighs Ban on Balloon Launches

Legislators in New Jersey are considering enacting prohibitions that certain promo...

Supplier Entrepreneur of the Year 2017: Mike Szymczak & Jason Lucash, Origaudio

The jet lag isn't slowing down Jason Lucash. Just back from his second trip...

Marvin Spike Lifetime Achievement Award 2017: Paul Lage, Gill Studios

The Marvin Spike Lifetime Achievement Award is meant to recognize a promotional...

Adidas Sneaker Promo Weds Beautiful Art & State Pride

The sportswear maker had female artists create, on sneakers, one-of-a-kind designs that...

CPS/Keystone Announces Management-Led Buyout

CPS/Keystone (asi/43051) has a new ownership team. The Erie, PA-based supplier has...

California Could Ban Marijuana Businesses From Using Branded Merchandise

State legislators in California are considering a bill that would prohibit legally...

Economy Watch: U.S. Manufacturing Activity Increases

A closely watched gauge of manufacturing activity in the United States increased in...

Smart Clothing and the Future of Apparel

From “sewbots” and sustainability to smart clothes and nearer-term trends, Counselor ex...