Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Trump Reportedly Pushes Tariffs

President Donald Trump appears to be pressing top officials in his administration to...

Promo Industry Reacts To Walmart Entering Industry

As Counselor first reported last week, Walmart, the world's largest company by...

College Brew: University of Montana Licenses School-Branded Beer

The University of Montana has joined the growing list of American universities with...

Enduring Appeal of The Space Pen

The story of the gravity-defying, element-defeating Fisher Space Pen that NASA first u...

Feds Bust Another Promo Company & Its Top Executive For Price Fixing

Federal authorities are intensifying a crackdown on price fixing in the online...

Geiger Announces New Acquisition

Top 40 distributor Geiger (asi/202900) announced Monday that it has acquired selected...

Hurricane Harvey Disrupting Promo Industry

While the worst of Hurricane Harvey's winds have subsided, the relentless deluge of...

Walmart Enters Promotional Products Business

The world's largest company by revenue is now a player in the promotional products...

Overture Opens New Warehouse

Top 40 distributor Overture Promotions (asi/288473) announced Wednesday that it has...

Best Marketing Videos 2017: Snugz/USA

When it comes to telling a great story through video, SnugZ/USA (asi/88060) is the...

VF Corp. Buying Dickies

Apparel maker VF Corporation has announced that it is buying Williamson-Dickie Mfg....

Clamor For – and Concern About – Eclipse Glasses

With the solar eclipse less than a week away, interest in the astronomical phenomenon...

Proforma Albrecht & Co. Acquires Professional Image

Ohio-based Proforma Albrecht & Co. (asi/116308) announced Monday it has acquired...

Beer, Branding: Another University Licenses Its First Official Beer

New Mexico State University has gotten into the beer branding game. NMSU teamed up...

West Coast Dockworkers Extend Contract

Several years ago, a contract dispute between West Coast dockworkers and shipping...

Best Client Promotion 2017: AcrobatBranding Group

AcrobatBranding Group (asi/104429) had to pull off a promotion that bore the pressure...

Guns N’ Roses, Harley-Davidson Release Co-Branded Tees

If searing guitar solos and roaring motorcycle engines are your thing, you're...

Looming NAFTA Talks Spark Concern, Hope in Promo Industry

President Donald Trump has often lambasted the North American Free Trade Agreement,...

Lawsuit: Merch Purveyor Violated Mike Tyson’s Trademarks

Mike Tyson made a career of knocking opponents out in the boxing ring. Now, the...

Slideshow: Renaissance Faire Merch

Winter may be coming, but it was a lovely summer's day in the shire when Counselor...

Teespring, T-Shirt Creator Criticized For Swastika Shirt

A T-shirt company's attempt to rebrand the swastika as a "symbol of love and peace"...

Fossil Announces Q2 Earnings, New CFO

Texas-based Fossil Group Inc., parent company of supplier Fossil Corporate Markets...

Massive Merch Store Opens at PGA Championship

The 99 th PGA Championship being held this week at Quail Hollow Club in Charlotte,...

Phillies Nix Pete Rose Bobblehead Giveaway

Bobbleheads are big promotional items in the baseball world. But one recently created...

InnerWorkings Increases Q2 Revenue

Top 40 distributor InnerWorkings (asi/168860) reported Monday that its second quarter...