Sara Lavenduski

  • Senior Editor of Advantages

I write for Advantages magazine on behalf of our awesome distributor members in the U.S. and Canada!

SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication

Following a tense couple of years, the bond between the two sides is back on firmer gro...

SOI 2023: Labor – Hiring Difficulties Still Linger

Finding and retaining talent got somewhat easier, but discovering top people is still p...

Woman of Distinction 2023: Mary Dobsch, The Chest

The promo lifer has built a career out of supporting others and making distributors loo...

Top 10 ESP Searches: Events Drive Product Shifts in Q4

The just-released findings from ASI Research depict a turn toward traditional trade sho...

Top 10 ESP Searches: End-Buyers Bullish on Events in Q1

New data shows a continued return to customary gathering and travel items and away from...

‘I’m Just Me’: Women Owners Share Their Journeys

In honor of Women’s History Month, leaders of small companies in promo discuss the chal...

Industry Leaders Reflect on International Women’s Day

Women from around the world share their insights on the observance, their professional ...

School Supplies

In The Bag The Waterproof Phone Bag from LOKSAK ( asi/67781 ) is a perfect fit for...

Best Practices for Addressing Your Mental Wellness

Engaging in introspection, naming your emotions and triggers, and admitting you’re stru...

ASI Hosts Discussion to Honor Women’s History Month

The panel, made up of women at ASI, was held on International Women’s Day on March 8.

Looking Back With Gratitude: A 2021 Retrospective

Members of the Diversity and Inclusion Council at ASI share what they’re grateful for a...

The Significance of Hispanic Heritage Month

ASI employees share what the annual observance means to them.

ASI Employees Offer Advice During Minority Mental Health Month

Inequities in mental healthcare access persist in the BIPOC community.

ASI Recognizes Jewish American Heritage Month

We’re encouraged to reflect on the many achievements of this community, and never to fo...

Mind Your Business: A Guide to Company Planning

Tough times expose businesses that don’t have a plan. Knowing how your firm is operatin...

Excitement Builds in Promo Industry for Sales Travel

Exclusive survey results from ASI indicate that the majority of reps are eager to see c...

Redefining a Best Place to Work

COVID hastened institutional acceptance of what employees have long wanted – flexibilit...

Launching a New Apparel Brand

A Canadian veteran of the wholesale garment market recently helped a California supplie...

Training the Next Generation of Salespeople

For Gen Z, learning the art of sales and building relationships can be challenging duri...

SOI 2021: Kitting Trend Is Here to Stay

As a way to keep people connected, engaged and encouraged, kitted gift packages will l...

Woman of Distinction 2021: Sandy Gonzalez, MadeToOrder

When Sandy Gonzalez became CEO of California-based MadeToOrder (asi/259540) in the...

Promo Apparel Trends By Age

With retail styles now widely available, the promotional products industry can offer st...

S&S Activewear Opens Fort Worth Location

Top 40 supplier S&S Activewear's (asi/84358) new distribution center in Fort...

Facebook to Curtail ‘Engagement Bait’

Facebook continues to crack down on what it deems non-authentic interaction on its...

Promo Apparel Trends By Age (1)

With retail styles now widely available, the promotional products industry can offer st...