Theresa Hegel

  • Executive Editor, Digital Content & Promo for the Planet

Theresa Hegel is executive editor of digital content for ASI Media and spearheads its award-winning sustainability-focused resource hub Promo for the Planet. In addition to sustainability, Theresa writes about apparel trends and decoration. During her tenure at ASI, she’s won five Jesse H. Neal Awards, including in 2023 for “Best Range of Work by a Single Author.”

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Everything You Want To Know About Direct-to-Film, the Hottest Trend in Decoration

The latest advancement in decoration technology is cheaper, faster and better – but not...

Counselor Sustainability Advocate of the Year 2024: XD Connects

The European supplier is proving its goods are sustainable – and providing a model for ...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Over the last 70 years, our magazine has done more than its share of prognosticating ...

5 Cool Gadgets at CES 2017

CES, the massive tech trade show in Las Vegas, turns 50 this year. This year, the...

North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist

Once a global epicenter for clothing production, North Carolina is transforming its leg...

On-Trend Apparel for the Beach, Boardroom and Beyond

As travel and tourism continue to rebound, we have just the ticket for promo pros looki...

How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions

Indirect greenhouse gas emissions up and down the supply chain often have the biggest e...

Pandemic Drives Print-on-Demand Growth Test

Many online fulfillment platforms and digital printing companies saw massive gains in t...

Counselor Best Places to Work: #28 – Storm Creek Apparel

Find out what makes this supplier a top promo industry workplace.

Counselor Best Places to Work: #28 – Storm Creek Apparel

Find out what makes this supplier a top promo industry workplace.

Articles for Athletic & Performance Apparel

Always Promotion Inc. (asi/34911) Canvas Bag With rising concerns about...

How To Make Promo an Essential Part of Sustainable Trade Shows

As event organizers implement more stringent requirements, the promo industry can offer...

Is Promo Ready for ChatGPT & the AI Revolution?

From creating logos to writing detailed product copy, generative artificial intelligenc...

Test by Hamza

Through passion, curiosity and honesty, a kid from Iowa built the promo industry we kno...

SOI 2023: Sales – A Different Set of Worries

The eternal concern of landing an order has become top priority once again.

Bess Cohn Humanitarian of the Year 2023: Teresa Fudenberg, Storm Creek

The CEO of the Eagan, MN-based sustainable apparel supplier says her company has commit...

Bess Cohn Humanitarian of the Year 2023: Donna Raucher, Proforma GPS

The Las Vegas woman regularly volunteers at Living Grace Homes, which provides transiti...

Hamza QA

From creating logos to writing detailed product copy, generative artificial intelligenc...

Preparation for AI

From creating logos to writing detailed product copy, generative artificial intelligenc...

When AI Goes Wrong: 4 Cautionary Case Studies

ChatGPT and other generative AI can help with productivity, but there are mounting exam...

Infographic: Eye-Opening Sustainability Stats

Consumers across generations say they’re willing to spend more on sustainably made goods.

How Casual Style Became the Foundation of Fashion

Workplace shifts, generational differences and the quest for comfort have all played a ...

A Single Letter Has Become the Gold Standard in Sustainability

More companies in promo and beyond have been touting their status as a B Corp. Demand f...