Theresa Hegel

  • Executive Editor, Digital Content & Promo for the Planet

Theresa Hegel is executive editor of digital content for ASI Media and spearheads its award-winning sustainability-focused resource hub Promo for the Planet. In addition to sustainability, Theresa writes about apparel trends and decoration. During her tenure at ASI, she’s won five Jesse H. Neal Awards, including in 2023 for “Best Range of Work by a Single Author.”

Harland Clarke Announces Leadership Changes

Texas-based Harland Clarke (asi/219943), the distributor behind Walmart's Promo Shop,...

Small Business Saturday Offers Branding Opportunity

Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...

Video: Techniques for Recruiting and Training

A&P Master Images , a 5,500-square-foot-and-growing decorated-apparel shop in...

Video: Two Days at A&P Master Images

A few weeks ago, I spent two days at  A&P Master Images   in Utica, NY, to get...

Slideshow: Crash Course in Apparel Decorating

Earlier this month, I headed up to A&P Master Images in Utica, NY, for a...

Supermarkets Stay Fresh by Launching Fashion Brands

Pretty soon, it won't just be the salad that needs dressing at your local market. A...

Podcast: Smart Staffing Solutions

Chuck Solomon is the co-founder of LineHire, a software firm that helps companies...

Supreme Court to Hear Political Apparel Case

The U.S. Supreme Court will be ruling on whether political buttons, badges and...

Instagram Takeover: Rutler Screen Printing

Rutler Screen Printing in Easton, PA, is the latest brave decorated-apparel shop...

5 More Decorators to Watch

In the November/December issue of Wearables, we profiled 15 apparel decorators to...

Gildan Reports Small Revenue Gain in Q3

Top 40 supplier Gildan Activewear (asi/56842) reported total net revenue of $716.4...

Former Navy SEAL Touts Preparation, Execution in Power Summit Keynote

In the closing session of the 2017 ASI Power Summit, ex-Navy SEAL Chris Gomez told a...

Instagram Takeover: Logo Unlimited

In the latest installment of Wearables' ongoing Instagram Takeover feature, we...

Koppaka Talks Tech, Addresses BEL’s Place in Promo Industry

Sai Koppaka, president and CEO of BEL USA, isn't worried about Amazon. Instead, the...

Will Robots Be the Next Big Thing?

Despite what the Terminator franchise would have you believe, robots are more likely...

Build Brands, Win Fans With Event Marketing

A massive canopy in the shape of sociopathic scientist from the animated Adult Swim...

Shinola President Discusses Branding, U.S. Manufacturing

Back in 2011, Shinola was just four guys and a whiteboard, trying to come up with an...

Use Augmented Reality to Engage Clients and Generate Leads

Imagine a world where a giant green arrow appears, as if by magic, above your head,...

Top Court in Bangladesh Freezes New Safety Accord

Bangladesh's high court has halted a new accord on fire and building safety that had...

Embroidery Tips and Tricks From an Expert

Joyce Jagger, The Embroidery Coach, shares some insights in this video chat.

Quiz: How Much Do You Know About Social Media?

In the June issue of Wearables, we'll be presenting our 2017 Social Media Guidebook,...

Apparel Company Sues L.L. Bean

KUHL, a Salt Lake City clothing company, has accused outdoor apparel retailer L.L....

Ivory Ella Brings $55,000 Surprise to Tennessee High School

Remember the Wearables T-Shirt Challenge for Charity? Our August feature profiling...

Ink That Thinks: Researchers Work on Health-Monitoring Tattoos

Worried you might be dehydrated? Need to monitor your glucose levels? In the future,...

“Anorexia” Sweatshirt Sold on Amazon Spurs Outrage

An Amazon vendor is selling a sweatshirt that makes light of anorexia, but despite...