The Next 5 Years: Achieve Full Transparency in Sustainability
Greater accountability and transparency will define the next wave of environmental stew...
Decorating Roundup: ColDesi Releases New Direct-To-Film Printer
Other releases include a new line of solvent-based inks from AutoTran and a series of U...
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Sticky Clients, Repeat Sales: Why Company Stores Have Become a Must-Have
E-commerce branded merch stores have taken off for distributors. Here’s a look at the r...
Stylish & Sustainable: Upcycling, Recycling and Other Techniques on the Cutting Edge of Fashion
Designers – in promo and beyond – are celebrating the joyful side of sustainable apparel.
Everything You Want To Know About Direct-to-Film, the Hottest Trend in Decoration
The latest advancement in decoration technology is cheaper, faster and better – but not...
Counselor Sustainability Advocate of the Year 2024: XD Connects
The European supplier is proving its goods are sustainable – and providing a model for ...
2024 Promotional Products Salespeople of the Year
These are the relationship-building, creative consultants spurring eye-popping success ...
#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)
Over the last 70 years, our magazine has done more than its share of prognosticating ...
North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist
Once a global epicenter for clothing production, North Carolina is transforming its leg...
On-Trend Apparel for the Beach, Boardroom and Beyond
As travel and tourism continue to rebound, we have just the ticket for promo pros looki...
Pandemic Drives Print-on-Demand Growth Test
Many online fulfillment platforms and digital printing companies saw massive gains in t...
Counselor Best Places to Work: #28 – Storm Creek Apparel
Find out what makes this supplier a top promo industry workplace.
Counselor Best Places to Work: #28 – Storm Creek Apparel
Find out what makes this supplier a top promo industry workplace.
Meet the New Boss: Gen Z, Millennials and The Next Era of Leaders
Millennials and Gen Z are starting to take over promo companies – and you can be sure t...
Is Promo Ready for ChatGPT & the AI Revolution?
From creating logos to writing detailed product copy, generative artificial intelligenc...
SOI 2023: Sales – A Different Set of Worries
The eternal concern of landing an order has become top priority once again.
Bess Cohn Humanitarian of the Year 2023: Teresa Fudenberg, Storm Creek
The CEO of the Eagan, MN-based sustainable apparel supplier says her company has commit...
Bess Cohn Humanitarian of the Year 2023: Donna Raucher, Proforma GPS
The Las Vegas woman regularly volunteers at Living Grace Homes, which provides transiti...
Preparation for AI
From creating logos to writing detailed product copy, generative artificial intelligenc...
When AI Goes Wrong: 4 Cautionary Case Studies
ChatGPT and other generative AI can help with productivity, but there are mounting exam...
Infographic: Eye-Opening Sustainability Stats
Consumers across generations say they’re willing to spend more on sustainably made goods.
How Casual Style Became the Foundation of Fashion
Workplace shifts, generational differences and the quest for comfort have all played a ...