Theresa Hegel

  • Executive Editor, Digital Content & Promo for the Planet

Theresa Hegel is executive editor of digital content for ASI Media and spearheads its award-winning sustainability-focused resource hub Promo for the Planet. In addition to sustainability, Theresa writes about apparel trends and decoration. During her tenure at ASI, she’s won five Jesse H. Neal Awards, including in 2023 for “Best Range of Work by a Single Author.”

SOI 2023: Sales – A Different Set of Worries

The eternal concern of landing an order has become top priority once again.

Bess Cohn Humanitarian of the Year 2023: Teresa Fudenberg, Storm Creek

The CEO of the Eagan, MN-based sustainable apparel supplier says her company has commit...

Bess Cohn Humanitarian of the Year 2023: Donna Raucher, Proforma GPS

The Las Vegas woman regularly volunteers at Living Grace Homes, which provides transiti...

Preparation for AI

From creating logos to writing detailed product copy, generative artificial intelligenc...

When AI Goes Wrong: 4 Cautionary Case Studies

ChatGPT and other generative AI can help with productivity, but there are mounting exam...

Infographic: Eye-Opening Sustainability Stats

Consumers across generations say they’re willing to spend more on sustainably made goods.

How Casual Style Became the Foundation of Fashion

Workplace shifts, generational differences and the quest for comfort have all played a ...

A Single Letter Has Become the Gold Standard in Sustainability

More companies in promo and beyond have been touting their status as a B Corp. Demand f...

Do You Need a Chief Sustainability Officer?

Amid rising demand for sustainability and increased environmental regulation, CSOs are ...

It’s Time for Promo to Fully Embrace Sustainability

The industry can’t ignore it any longer, which is why ASI Media is launching Promo for ...

Why Digital Is Sustainability’s Next Frontier

Several apparel brands are using QR codes and NFC technology to create “digital passpor...

Test

After two years of postponements, cancellations and limited attendance, blockbuster eve...

Festivals, Sports & Concerts: The Return of Large-Scale Events

After two years of postponements, cancellations and limited attendance, blockbuster eve...

Best Places to Work: #1 – Bright Ideas

Find out what makes this distributor a top promo industry workplace.

No. 2: The Book Company, Best Places to Work

Find out what makes this supplier a top promo industry workplace.

Is the Future of Merch in the Metaverse?

Virtual worlds and goods are part of an economy worth billions. Now, a handful of promo...

Head-To-Toe Hues

Take a spin around the color wheel with these six of-the-moment monochromatic looks.

The Promo People’s Guide to Social Media

If you’re just getting started or simply need a refresher, here are top strategies from...

LinkedIn

When it comes to professional networking and thought leadership, this business platform...

SOI 2021: Staffing Challenges Persist

The pandemic forced promo companies to lay off staff. Now that they’re ready to hire ag...

Distributor Entrepreneurs of the Year 2021: Menda Wright and Ann Vidro, Creative Studio Promotions

How it started: a cold call gone awry. How it's going: an unbreakable friendship...

Technology Executive of the Year 2021: Mike Pfeiffer, American Solutions for Business

He's the mayor of a tiny lakeside city (Long Beach, MN - population 350 and counting)...

AI’s Role in Marketing on the Rise

Marketers believe artificial intelligence will play a large role in their industry in...

Pandemic Drives Print-on-Demand Growth

Many online fulfillment platforms and digital printing companies saw massive gains in t...