Theresa Hegel

  • Executive Editor, Digital Content & Promo for the Planet

Theresa Hegel is executive editor of digital content for ASI Media and spearheads its award-winning sustainability-focused resource hub Promo for the Planet. In addition to sustainability, Theresa writes about apparel trends and decoration. During her tenure at ASI, she’s won five Jesse H. Neal Awards, including in 2023 for “Best Range of Work by a Single Author.”

Shop Shakeup: Make Changes That Stick

Seeing major changes through is harder than it looks. Our expert helps one North Caroli...

Review: Pebble Time Has Charm

Pebble’s latest smartwatch is still charming, but comes with limitations.

Texas Decorator Launches T-shirt Fundraiser

RiverCity Sportswear (asi/309087) created a T-shirt fundraiser to help rebuild its...

Fair Winds for Nautical-Themed Apparel Line

Mudhook Clothing offers simple, nautical-themed apparel. Kyle Sayler recently...

Tapestry Recognizes Medieval War Hero

An English church unveiled a detailed tapestry that reflects the life of Sir Thomas...

Embroidered Insects a Hit for Japanese Firm

Takahiro Harada, president of Harada Embroidery in Japan, turned his childhood love...

Scandinavian Man Crochets Detailed Video Game Blanket

Kjetil Nordin, 31, of Denmark, channeled his love of video games into his other...

Industry Suppliers Halt Confederate Flag Sales

In the wake of the June mass shooting at a historic African-American church in...

Can This Shop Be Saved?

Stitches In Time in Concord, NC, is all about the monogram. The charming retail...

The Perfect Order

In an industry where creativity and customization are expected every day, a lot can...

Grow Your Shop the Smart Way

Our comprehensive guide gives you step-by-step instructions on how to expand your...

Wearable Tech Courts Women

Fashionable wearables for women have been few and far between, but a handful of startup...

Wearable Tech Patents Up 40%

Over 41,000 wearable technology patents were published between 2010 and 2015, and...

Screen-Printing Class In Session

Many college screen-printing programs train the next generation of workers and spark a ...

College Entrepreneurs Make Success Last

Starting in college, many apparel go-getters turned their entrepreneurial itch into thr...

Indian Textiles on Display

Amuseum in Mumbai has opened up a permanent gallery to map the rich textile heritage...

State Government Sample Show Lucrative

Marjorie Corrow, President of Life's a Stitch Embroidery in Niskayuna, NY, has...

College Student Builds Brand Online

College senior Kevin Ostromecki is building his custom apparel brand, Altix Clothing,...

Getting Personal

Large retail brands have embraced the personalization trend, thanks to software that ma...

The Digital Decision

Direct-to-garment and dye-sublimation printing have grown by leaps and bounds, and deco...

Expand and Contract

Despite dealing with low margins and high pressure, a number of decorators still thrive...

The Perfect Order

In an industry where creativity and customization are expected every day, a lot can...

Shop Shakeup

Kelley and Kyle Waltz want to boost their profits and take their basement decorating bu...

7 Hot Markets to Penetrate Now: Land the Professional Services Market

When it comes to professional services, the key word is professional. The lawyers,...

7 Hot Markets to Penetrate Now: Break Into the Education Market

A study conducted during the 2013 football season at seven U.S. colleges - including...