Theresa Hegel

  • Executive Editor, Digital Content & Promo for the Planet

Theresa Hegel is executive editor of digital content for ASI Media and spearheads its award-winning sustainability-focused resource hub Promo for the Planet. In addition to sustainability, Theresa writes about apparel trends and decoration. During her tenure at ASI, she’s won five Jesse H. Neal Awards, including in 2023 for “Best Range of Work by a Single Author.”

Getting Personal

Large retail brands have embraced the personalization trend, thanks to software that ma...

The Digital Decision

Direct-to-garment and dye-sublimation printing have grown by leaps and bounds, and deco...

Expand and Contract

Despite dealing with low margins and high pressure, a number of decorators still thrive...

The Perfect Order

In an industry where creativity and customization are expected every day, a lot can...

Shop Shakeup

Kelley and Kyle Waltz want to boost their profits and take their basement decorating bu...

7 Hot Markets to Penetrate Now: Land the Professional Services Market

When it comes to professional services, the key word is professional. The lawyers,...

7 Hot Markets to Penetrate Now: Break Into the Education Market

A study conducted during the 2013 football season at seven U.S. colleges - including...

Design Gone Digital

Epson brings sublimation to the catwalks of New York Fashion Week

Tech Tidbits: New Pebble Watch Announced

The makers of Pebble Watch, the most popular smartwatch, have announced plans to...

A Healthy Market

Wearable technology can take patient and personal care to a whole new level.

The Digital Decision

Direct-to-garment and dye sublimation printing have grown by leaps and bounds, but many...

Stitches Top Shops

Meet the decorators who stood out this year, setting the industry standard for quality ...

School of Stitching

Art and fashion students at institutions like the Rhode Island School of Design and Ken...

California Shop Expands Thanks to Lease Program

With four decades working in the decorated-apparel business, Cheryl Griffin, of...

Being Real Key to Social Media Strategy

When it comes to T-shirt printing, there's a lot of miscommunication out there,...

Shop’s Showroom a Partnership With Suppliers

San Bernardino, CA-based 3Ring Creative (asi/100257) is trying something new with its...

Used Equipment Makes Sense

Shep Kilby's wife, Arvene, convinced him to enter the decorated-apparel business...

Twilling Tweeds Bridges Pakistani, Scottish Cultures

Perhaps it was inevitable for Adil Iqbal, a textile designer raised in Scotland by a...

Magna Carta Wikipedia Entry Stitched for Posterity

British artist Cornelia Parker is taking the 800-year-old Magna Carta into the...

Top Strategies For Protecting Your Data

There may be no more important step companies need to take today than ensuring their di...

Shop Shakeup

An Ontario decorator wanted to save money by bringing screen printing in-house. With no...

“When is it time to break up with a difficult customer?”

The customer is not always right - something worth remembering the next time you're...

Fine in Fleece

With the cold weather comes expanded opportunities to sell fleece.

Building Big Sales

How to sell apparel to construction sector clients.

Bookbinder Uses Intricate Stitching in Craft

E mbroidery adds a rich, textural quality to the bespoke books bound by Hannah Brown....