Theresa Hegel

  • Executive Editor, Digital Content & Promo for the Planet

Theresa Hegel is executive editor of digital content for ASI Media and spearheads its award-winning sustainability-focused resource hub Promo for the Planet. In addition to sustainability, Theresa writes about apparel trends and decoration. During her tenure at ASI, she’s won five Jesse H. Neal Awards, including in 2023 for “Best Range of Work by a Single Author.”

ASI Promocar Rules the Road

Attendees of the ASI Show Chicago this summer were greeted with something a little...

Preview: Dickies Fall ’14 Collection

This fall, Dickies (asi/49675) is going off the grid: Its upcoming collection of...

Power Punchers

Converting designs into stitches is both a science and an art, according to the profess...

Sales Spotlight

Want to up your apparel sales? Target these three key markets in 2015.

Tanks a Lot

Men’s tank tops aren’t just for the beach anymore.

Paisley Comeback

The pattern has had a rebirth and apparel promotions can benefit.

Worth A Dang

They call it the Dang Chick Nation, and that legion of enthusiastic, online fans is...

Primed For Success

Employees at Seattle-based Zoom ID were a little surprised when NFL Hall of Famer...

South African Artist Explores Fairy Tales

South African artist Hannalie Taute stitches haunting images onto smooth, black...

Metal Band Animates Embroidery In Latest Video

Nicos Livesy, a freelance animator and member of the London-based heavy metal band...

A Stitch Doing Time

Beautiful, intricate needlework isn't the first thing that comes to mind when you...

Can This Shop Be Saved?

Point Embroidery & Screen in central Wisconsin operated at a loss last year, with nice-...

Helping Homeless Vets

Mark Doyle isn't a military veteran, and he didn't know anything about the decorated...

Doubling Up

Wall of Fame in Sioux City, IA, was able to double its order volume overnight - when...

A Secret Success

The 15 employees of Atomic Screen Printing and Embroidery in Kennewick, WA, once...

Embroidery Reinterpreted Through Furniture

A rich heritage of folk embroidery meets modern furniture design in Hilando...

Obituary: Herb Lotma

Herb Lotman, chairman of the board of Philadelphia-based Penn Emblem Co. (asi/77120),...

Automate Your Shop

From design shortcuts to paperless offices, there are many ways to streamline your proc...

Chinese Artists Recreate Old Currency

Chinese husband-and-wife artists Shao Yinong and Muchen used traditional embroidery...

The Magna Carta, 800 Years Young

Next year marks the 800th birthday of the Magna Carta - the historical charter sealed...

Back From the Brink

There’s more than one way to sink a shop – from unavoidable and unexpected disasters to...

Tapestry Illustrates Healing Power of Embroidery

It turns out a needle and thread have more medical applications than merely stitching...

Exhibit Highlights Vibrant Career

A British museum exhibit offers a dazzling glimpse into the 50-year-long career of...

Keep It Clean

A well-organized shop can save you time and money.

Print Preview

Decoration methods are poised to take a next-level leap.