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Theresa Hegel

  • Executive Editor, Digital Content & Promo for the Planet

Theresa Hegel is executive editor of digital content for ASI Media and spearheads its award-winning sustainability-focused resource hub Promo for the Planet. In addition to sustainability, Theresa writes about apparel trends and decoration. During her tenure at ASI, she’s won five Jesse H. Neal Awards, including in 2023 for “Best Range of Work by a Single Author.”

Twilling Tweeds Bridges Pakistani, Scottish Cultures

Perhaps it was inevitable for Adil Iqbal, a textile designer raised in Scotland by a...

Magna Carta Wikipedia Entry Stitched for Posterity

British artist Cornelia Parker is taking the 800-year-old Magna Carta into the...

Shop Shakeup

An Ontario decorator wanted to save money by bringing screen printing in-house. With no...

“When is it time to break up with a difficult customer?”

The customer is not always right - something worth remembering the next time you're...

Fine in Fleece

With the cold weather comes expanded opportunities to sell fleece.

Building Big Sales

How to sell apparel to construction sector clients.

Bookbinder Uses Intricate Stitching in Craft

E mbroidery adds a rich, textural quality to the bespoke books bound by Hannah Brown....

Chinese Billionaire Drops $45M for Tibetan Tapestry

AChinese billionaire recently spent a record $45 million to purchase a 600-year-old...

Thrift Shops

Penny-pinching printers can save tens of thousands of dollars by purchasing used equipm...

Shop Shakeup

Linda and Steve Wachal often don’t see eye to eye on pricing and major purchases for Io...

The Brand Commandments

The stone-cold reality: You aren’t too busy to build your own brand. Follow these prove...

2014 Big Decorating Challenge

The winning decorating teams used their creativity and business smarts to create a unif...

Mending the Apparel Trade

It’s been a year and a half since a factory collapse in Bangladesh killed more than 1,1...

GroupeSTAHL Appoints CEO

GroupeSTAHL has appointed Chris Lawson as CEO. Lawson is the former chief financial...

ASI Promocar Rules the Road

Attendees of the ASI Show Chicago this summer were greeted with something a little...

Preview: Dickies Fall ’14 Collection

This fall, Dickies (asi/49675) is going off the grid: Its upcoming collection of...

Power Punchers

Converting designs into stitches is both a science and an art, according to the profess...

Sales Spotlight

Want to up your apparel sales? Target these three key markets in 2015.

Tanks a Lot

Men’s tank tops aren’t just for the beach anymore.

Paisley Comeback

The pattern has had a rebirth and apparel promotions can benefit.

Worth A Dang

They call it the Dang Chick Nation, and that legion of enthusiastic, online fans is...

Primed For Success

Employees at Seattle-based Zoom ID were a little surprised when NFL Hall of Famer...

South African Artist Explores Fairy Tales

South African artist Hannalie Taute stitches haunting images onto smooth, black...

Metal Band Animates Embroidery In Latest Video

Nicos Livesy, a freelance animator and member of the London-based heavy metal band...

A Stitch Doing Time

Beautiful, intricate needlework isn't the first thing that comes to mind when you...