Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Utilizing Big Data in the Ad Specialty Industry

A glimpse at how advanced analytics are being used by promotional products companies – ...

MLB Star Bryce Harper Is Half-Turkey In Wacky “Gobblehead” Promotion

Hide your children: There is a new half-man, half-beast on the loose. And he's...

Case Study: Relationship Selling

These two case studies highlight how a good rapport with clients can be avenues to larg...

How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies....

Second Careers in the Promo Products Industry

Counselor profiles four professionals thriving in promo following distinguished achieve...

Transitioning to Promo? Training Is Key

While there are certainly plenty of success stories, making the transition from...

Second Careers in Promo - Bryce Fulton

Four high-profile professionals find success with second careers in the promo industry....

Second Careers in Promo - Tej Shah

Four high-profile pros find success with second careers in the promo industry. Meet Tej...

Second Careers in Promo - Denise Taschereau

Four high-profile pros find success with second careers in the promo industry. Get to k...

Second Careers in Promo - Ki-Jana Carter

Four high-profile pros find success with second careers in the promo industry. Meet for...

The 8 Kookiest Cap Logos In Minor League Baseball

Major League Baseball has a reputation for being stodgy and uptight. The exact...

Tech Edge: The Waze App

What Is It? Waze is a community-based driving navigation and traffic app. Drivers...

7 Ways to Be More Motivated

How can you stay energized in the face of constant life and work challenges?

Overcome the “Does This Stuff Really Work?” Objection

Use this advice to open the minds of prospects who question the value of promo...

3 Examples Of Great Virtual Reality Marketing

Could virtual reality revolutionize marketing and advertising? It may already be....

8 Hot Products From ASI Dallas

The ASI Show Dallas teemed with great products from industry suppliers from across...

How to Beat the “I Found It Cheaper Online” Objection

Beat the e-commerce objection with these five tips in this quick guide.

Selling Tips for Promotional Product Distributors

You are your strongest selling point. But you're also your greatest villain. In an...

Overcome The “We Do Business With Someone Else” Objection

Use these four tips to get your foot in the door with clients who already work with a c...

5 Ways to Get Motivated & Sell More

Don’t let yourself get in the way of achieving better sales.

Distributor Salesperson of the Year 2017 - Theresa Roberts

Theresa Roberts loves to explore. Whether it's traveling around Ireland or...

Distributor Salesperson of the Year Finalist - Bob Southard

Check out the Advantages Distributor Salesperson of the Year finalists. ...

Distributor Salesperson of the Year Finalist - Aaron Kist

Check out the Advantages Distributor Salesperson of the Year finalists. ...

"How I Landed a Six-Figure Sale"

Want to land a six-figure deal? Learn how from this solo-operating distributor who did ...