Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Step 1 - Create a Healthy Pipeline

A healthy, well-managed prospect pipeline is the lifeblood of consistent sales success....

Bar Items

Revenue for the U.S. bar and nightclub industry already tallies about $24 billion. Enco...

Promotions Planner

Plan creative campaigns three months out.

Hey, You're Human

Everyone makes mistakes. Here ’s how to learn from them.

Sales Boost: Step 5

target this niche: Wineries

Sales Boost: Step 4

Maximize Motivation

Sales Boost: Step 3

PARTNER WITH APPAREL DECORATORS

Sales Boost: Step 2

FIND THE PERFECT NICHE

Sales Boost: Step 1

Pump up your confidence

Promotions Planner

Plan creative campaigns three months out.

Business Card Holders

More than 10 billion business cards are passed out annually. The huge quantity makes...

21st Century Sales

Don Draper’s computer-free desk is a thing of the past. While the plethora of social me...

Case Study - Scarf

A SELECT SCARF

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Polo Shirts

CASE STUDY Style & Practicality The in-home care industry is growing. Savvy...

Sales Boost: Step 5

target this niche: Solar power

Sales Boost: Step 3

MASTER EMAIL MARKETING

Sales Boost: Step 2

WIN MORE BIG CLIENTS

Sales Boost: Step 1

BECOME A MASTER NETWORKER

Promotions Planner

Plan creative campaigns three months out.

Sales Boost: Step 3

SELL MORE BY MASTERING DIFFERENT COMMUNICATION STYLES

Sales Boost: Step 5

target this niche : SWIM CLUBS

Sales Boost: Step 1

A strong elevator pitch will open more doors to new sales opportunities. Hone your pitc...

Promo Sunglasses Recalled Due To Excessive Lead

The Consumer Product Safety Commission is recalling approximately 215,000 pairs of...

Hey, You’re Human

"These look great. Where are the rest of them?"