Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Heat Up Health-Care Sales

Health care is number one when it comes to capturing promotional products market share....

Sales Boost: Step 5

TARGET THIS NICHE: TRADE SHOWS Providing branded products for clients to give away...

Sales Boost: Step 3

10 TIPS FOR YOUR BUYERS Give your clients reasons to buy by sharing these tips on...

Sales Boost: Step 1

SELL SMARTER BY LISTENING CLOSELY Being able to listen - to really hear and...

Promotions Planner

Plan creative campaigns three months out.

Amped-Up Awareness

Worthy causes and organizations everywhere can benefit from the power of promotional pr...

Sports

Consider that more than 50 million Americans have health-club memberships; more than 3 ...

Apparel

Nearly one third of distributor revenue in the promotional products industry is generat...

Sales Boost - Pump up your pipeline with referrals

These known business-builders help you stand out and increase your credibility. Here’s ...

Mobile Ad Spending to Rise 83%

Marketers will spend more on mobile advertising this year than they will on newspaper...

Markets - House Hunters

Target real estate sector clients with apparel to ramp-up sales.

Get on the Train

Integrate new sales reps quickly by providing thorough and precise training. Plus, step...

Hiring Forecast Strong For Q1

Heading into 2014, U.S companies were the most bullish they've been about...

Hey, You’re Human

Everyone makes mistakes. Here’s how to learn from them.

Promotions Planner

Plan creative campaigns three months ahead of time.

Sales Boost

Propel your sales forward this month

Excel In Education

Education rings in at number two for promotional products market share. Ramp up sales w...

Promotions Planner

Plan creative campaigns three months out.

Sales Boost

Propel Your Sales Forward this Month

Keep Calm and Power On

No matter how long you’ve been in the business, like all sales pros, you face fears tha...

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Compensation on the Climb

Advantages’ exclusive Compensation Survey reveals industry sales pros are earning more ...

Top 25 Apparel Suppliers

The 2014 edition of Stitches’ exclusive ranking of the suppliers with the most industry...

Lac Seul Fabric Art

Patricia Ningewance is known for her books on Ojibwe, an indigenous Algonquin...

Long-Time Barudan Sales Rep Passes Away

The embroidery industry lost a well-loved professional recently when Steve Firman,...