Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

8 Ways to Beat Stress

Simple acts can lighten up your day and improve your mood. 1. Laugh it Up. ...

Distributor Salesperson of the Year Finalist - Sandy Poster

>>Back to Finalist profiles It started with a phone call to a client -...

Hey, You're Human: "The Client Wasn't Pleased With the Print."

Everyone makes mistakes. Here’s how to learn from them.

And the Answer Is. . .Experts deliver in-depth insights to some of your more pressing questions facing industry sales reps.

Experts deliver in-depth insights to some of the most pressing questions facing industr...

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Hashtag: #Success

Sales pros adept at using social media to build business weigh in with revenue-driving ...

Travel Products

Travel Products The Tech Travel Accessory Kit (TK103) from Innovation Line (...

Promotions Planner

Plan creative campaigns three months out.

Awareness Items

Awareness Items Annually, more than 4 million people raise much-needed funds and...

Selling Via Social Media

When it comes to using social media for business, the oft-repeated advice of experts...

Live Event Promotions - Swag That Rocks

When you're a hard-rocking punk band, you need swag that blares as brashly as your...

Education Kicks Into Overdrive

Education takes the top spot, generating 13.6% of ad specialty revenue in 2014. It’s ti...

In The Bloom Of Health

Falling slightly from number one in last year’s report, health care takes the number tw...

Sales Boost: Step 4 - Craft Great Customer Surveys

Here’s how to develop excellent customer surveys that yield vital information that will...

Sales Boost: Step 2 - Work From Home Effectively

Establish daily "must-do's" : Approach the workday just as you would if you were...

Sales Boost: Step 1- 6 Tips For Maximizing Clients’ Value

Consistently exceed your sales targets with the help of these strategies.

Promotions Planner

Plan creative campaigns three months out.

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Win Big With Long-Term Loyalty

Be your client’s hero and drive your sales figures to new heights.

Summer Tees

Everyone makes mistakes. Here’s how to learn from them.

BBQ Items

BBq Items America loves a good barbecue. Some 80% of American households own a grill...

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Growth Mode

Advantages’ 2015 Compensation Survey shows that the earnings of industry sales pros are...

Step 4 - Get More Eyes on Your Blog

Drive sales by creating a blog that provides valuable insights to target buyers. ...

Step 2 - Accelerates Sales With Creativity

Top salespeople consistently conceive outside-the-box solutions that drive client...