How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and down the supply chain often have the biggest e...
Articles for Athletic & Performance Apparel
Always Promotion Inc. (asi/34911) Canvas Bag With rising concerns about...
How Print on Demand Is Reshaping Promo ATCK
The decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...
Counselor State of the Industry 2025: Negative Attitudes Toward Promo
Being creative and consultative helps distributors overcome perceived negative sentimen...
Counselor Power 50 2025: No. 1 Jeremy Lott, SanMar
Welcome to the 2025 Power 50 list , which ranks the most influential people in the...
The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains
The platform has been growing into a standard and in-demand assessment tool for the pro...
Counselor Promo Campaign Awards
Discover the promotions that deliver creativity in the spades.
Counselor State of the Industry 2025: Promo Industry Trends
How will volatility impact four of the biggest industry-wide trends?
Counselor 2025 Sustainability Advocate of the Year: Everywhere Apparel
Three Stanford graduates who couldn’t find their perfect sustainable shirt created one ...
Counselor 2025 International Person of the Year: Carleen Gray, Stahls’
The Counselor Power 50 leader has transformed the decorating stalwart into a unified in...
Top Strategies For Protecting Your Data
There may be no more important step companies need to take today than ensuring their di...
ASI Media’s 2025 Salespeople of the Year
These are the solution-weaving sales all-stars propelling big business in promo.
To Dye For: Why Custom Colors Are Trending in Apparel
The uniqueness of garment dye and effects like mineral washes make custom colors an ent...
How To Make Promo an Essential Part of Sustainable Trade Shows
As event organizers implement more stringent requirements, the promo industry can offer...
How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matter what comes next, here's how promo companie...
The Next 5 Years: Achieve Full Transparency in Sustainability
Greater accountability and transparency will define the next wave of environmental stew...
Decorating Roundup: ColDesi Releases New Direct-To-Film Printer
Other releases include a new line of solvent-based inks from AutoTran and a series of U...
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Sticky Clients, Repeat Sales: Why Company Stores Have Become a Must-Have
E-commerce branded merch stores have taken off for distributors. Here’s a look at the r...
Stylish & Sustainable: Upcycling, Recycling and Other Techniques on the Cutting Edge of Fashion
Designers – in promo and beyond – are celebrating the joyful side of sustainable apparel.
Everything You Want To Know About Direct-to-Film, the Hottest Trend in Decoration
The latest advancement in decoration technology is cheaper, faster and better – but not...
Counselor Sustainability Advocate of the Year 2024: XD Connects
The European supplier is proving its goods are sustainable – and providing a model for ...
2024 Promotional Products Salespeople of the Year
These are the relationship-building, creative consultants spurring eye-popping success ...