The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains
The platform has been growing into a standard and in-demand assessment tool for the pro...
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Everything You Want To Know About Direct-to-Film, the Hottest Trend in Decoration
The latest advancement in decoration technology is cheaper, faster and better – but not...
Counselor Sustainability Advocate of the Year 2024: XD Connects
The European supplier is proving its goods are sustainable – and providing a model for ...
#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)
Over the last 70 years, our magazine has done more than its share of prognosticating ...
5 Cool Gadgets at CES 2017
CES, the massive tech trade show in Las Vegas, turns 50 this year. This year, the...
North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist
Once a global epicenter for clothing production, North Carolina is transforming its leg...
On-Trend Apparel for the Beach, Boardroom and Beyond
As travel and tourism continue to rebound, we have just the ticket for promo pros looki...
How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and down the supply chain often have the biggest e...
Pandemic Drives Print-on-Demand Growth Test
Many online fulfillment platforms and digital printing companies saw massive gains in t...
Counselor Best Places to Work: #28 – Storm Creek Apparel
Find out what makes this supplier a top promo industry workplace.
Counselor Best Places to Work: #28 – Storm Creek Apparel
Find out what makes this supplier a top promo industry workplace.
Articles for Athletic & Performance Apparel
Always Promotion Inc. (asi/34911) Canvas Bag With rising concerns about...
How To Make Promo an Essential Part of Sustainable Trade Shows
As event organizers implement more stringent requirements, the promo industry can offer...
Is Promo Ready for ChatGPT & the AI Revolution?
From creating logos to writing detailed product copy, generative artificial intelligenc...
Test by Hamza
Through passion, curiosity and honesty, a kid from Iowa built the promo industry we kno...
SOI 2023: Sales – A Different Set of Worries
The eternal concern of landing an order has become top priority once again.
Bess Cohn Humanitarian of the Year 2023: Teresa Fudenberg, Storm Creek
The CEO of the Eagan, MN-based sustainable apparel supplier says her company has commit...
Bess Cohn Humanitarian of the Year 2023: Donna Raucher, Proforma GPS
The Las Vegas woman regularly volunteers at Living Grace Homes, which provides transiti...
Hamza QA
From creating logos to writing detailed product copy, generative artificial intelligenc...
Preparation for AI
From creating logos to writing detailed product copy, generative artificial intelligenc...
When AI Goes Wrong: 4 Cautionary Case Studies
ChatGPT and other generative AI can help with productivity, but there are mounting exam...
Infographic: Eye-Opening Sustainability Stats
Consumers across generations say they’re willing to spend more on sustainably made goods.
How Casual Style Became the Foundation of Fashion
Workplace shifts, generational differences and the quest for comfort have all played a ...